Services / 02 — Lead generation
Leads you can trace. Traffic you can verify.
We build the whole chain behind a lead: mobile-first funnels, S2S tracking, hardened domains and compliant sending. So you know where every lead came from — and how much of the traffic was never real.
The whole chain behind a lead — built, not patched together.
1
Mobile-first landing pages and pre-landers
Pages built for SMS and mobile traffic from the first byte: light, speed-tested and made to hold up when traffic arrives in waves.
2
Interactive funnels
Prize-wheel, quiz and comparison patterns with server-side validation of every lead before it is allowed to count.
3
Tracking architecture
S2S postbacks, hardened tracking domains and per-recipient short links, so a conversion can be traced all the way back to the click that created it.
4
Traffic quality and fraud forensics
We quantify how much of your spend is bots, proxies and waste — with receipts, not hunches.
5
Compliant sending operations
Suppression sets, hosted unsubscribe and fraud culling are part of the delivery. That is what keeps sender reputation alive over time.
The numbers come from our own operation.
854,981
visits audited for fraud
52.6%
of traffic flagged suspicious
917,286
rows in suppression/compliance sets
405
automated tests green · sending platform
iGaming and consumer loans — our own business, not a client list.
We run our own performance-marketing group in iGaming and consumer finance across 10 markets — with our own money. The numbers come from infrastructure we live on and build the same version of for others. None of them are borrowed from client work.
These are also the two verticals where the demands on tracking, consent and unsubscribe are strictest. That is why suppression sets, hosted unsubscribe and fraud culling are not fine print here — they are the craft. That discipline is why the traffic keeps converting and why sender reputation holds.
10
markets in operation
414
offers across 9 geos
48
active funnel redirect IDs, 8 markets
24.3M
short-link codes per domain
ROI baselines per market
285%
NL
172%
DE
165%
UK
141%
IT
128%
ES
Fixed entry, fixed price. Build once the numbers are on the table.
01 · Audit · 1–2 weeks
Traffic & Tracking Forensics Audit
We review your traffic and tracking and quantify how much is bots and waste — using the same method we ran on our own 854,981 visits. You get a ranked list and a before/after baseline.
You get a ranked list of documented waste and savings — sourced, not estimated.
25,000 DKK
≈ EUR 3,350
02 · Build · 2–8 weeks
Funnel Teardown & Rebuild Sprint
Landing page, tracking and postback chain rebuilt and put into production in gate-passed steps. Every change can be rolled back, and nothing goes live until the tracking chain is verified end to end.
from 60,000 DKK
≈ EUR 8,050
03 · Operate · monthly
Sending and compliance operations
We keep suppression sets, unsubscribe and fraud control running and report on traffic quality on an ongoing basis. Compliance is a state that has to be kept up over time.
Fixed monthly price by scope
This service is built for teams that live on high-velocity traffic and leads and are tired of guessing what actually works.
- iGaming operators and affiliates that need tracking and fraud control they can stand behind.
- Consumer-finance lead buyers and comparison services that want to know where every lead came from.
- Media-buying teams that suspect a large share of their spend is going to traffic that was never real.
- SMS publishers that need sending operations with sender reputation and unsubscribe in order.
Fair objections.
Do you really name iGaming and consumer loans openly?
Yes. These are the verticals where tracking, fraud and compliance are hardest, and where we run our own performance-marketing group with our own money. The discipline — suppression sets, hosted unsubscribe, fraud culling — is the product, and we put it front and center. It makes the work for e-commerce and other clients better, not worse.
Do you buy our media for us?
Not by default. We build and can operate the infrastructure behind a lead — funnels, tracking, sending operations and fraud control. Whether we also run the media buying is agreed explicitly; we do not promise traffic volume we cannot stand behind.
How do you know how much of our spend is waste?
We run the same method we have used on our own traffic: in our latest audit, 854,981 visits were reviewed over 18 months, 52.6% were flagged suspicious, and 338 zero-conversion campaigns were archived via API with zero failures. You get the same before/after picture on your own setup.
What about GDPR, consent and unsubscribe?
Compliance is built in, not bolted on. Our own sending operation runs with 917,286-row suppression and compliance sets and hosted unsubscribe, and lead validation (HLR, email verification, cross-source dedupe) filters before anything sends. On client work all of it runs under a data-processing agreement.
Can you take over a setup another agency built?
Yes, but we always start with an audit so we know what is actually running before we touch anything. Everything we take over gets a baseline measurement and a rollback plan before we change the first line.
How much of your traffic is real?
20 minutes on your setup, no pitch. Start with the audit if you want numbers first.